SMACKDOWN :: Who were the Open Source Content Management System (CMS) market leaders in 2008?

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Jul 31, 2008 by Mircea Goia Content Management, MyTestBox News

When it comes to life online, we all use content management systems in one way or another: blogging, building websites, maintaining websites, marketing them, etc.
If we are not web experts, we usually just use software tools to develop websites. We may not even know what it is that powers the websites—what is actually doing the back-end work. Now it’s time to discover Content Management Systems (or CMS systems), and which ones are used most frequently.

I came across an interesting study about who are the leaders in open source content management systems market in the year of 2008.
The study was just released to the public and it was conducted by Ric Sheves from Water & Stone web development company (cool name, by the way). The company specializes in open source content management systems, particularly Drupal, Joomla!, Mambo, osCommerce and WordPress. Ric lives in Bali, Indonesia (talking about working from cool places).

At 50 pages, there is a significant amount of data in this study that should be of use to developers or to anyone who is looking to commit to a web publishing system. You don’t want to bet on a dead horse, do you?

But first let’s see WHAT is a content management system.

According to Wikipedia a content management system is:

…a computer software used to create, edit, manage, and publish content in a consistently organized fashion. CMSs are frequently used for storing, controlling, versioning, and publishing industry-specific documentation such as news articles, operators’ manuals, technical manuals, sales guides, and marketing brochures. The content managed may include computer files, image media, audio files, video files,electronic documents, and Web content.

A web content management system is a CMS designed to simplify the publication of Web content to Web sites, in particular allowing content creators to submit content without requiring technical knowledge of HTML or the uploading of files.

Because the theme of this site is web software (software which runs on a web server and in a browser – not desktop software) we will concentrate on web content management systems. And because we do like free things (who doesn’t?) we will present this study which took in consideration only the open source web content management systems (and only the publication-oriented CMSs, not e-commerce like osCommerce and not enterprise portals like LifeRay). Commercial or hosted products are excluded too.

Below are more details about this study.

—————————————————————————————————————

This whole exercise began by brainstorming through various methods of assessing popularity and adoption rates. While there are a number of indicators, there is no standardized metric to gauge market share in this particular segment — there is simply no way to get an accurate fix on how many systems are actually in use on the web right now.

For this survey the research results were broken down into two broad categories:
• Rate of Adoption
• Brand Strength

In each of the areas, they used a multi-faceted approach, assessing a wide variety of measures to identify broad trends and patterns from which we can draw conclusions with some
degree of confidence. Among the many metrics they sampled are a number of non-traditional indicators, such as Twitter Prominence and Social Bookmarking statistics.

Rate of Adoption
The team began their examination of the open source CMS market by attempting to measure the relative rates of adoption of the systems in the sample set. For reasons discussed below, direct evidence alone is not sufficient to allow them to draw firm conclusions.

As a result, they were forced to look at a variety of metrics in hopes of building a more complete picture of the current state of the market:

Downloads

Installations

Third Party Support

- Developers

- Publishers

All these three metrics are explained in details in the study.

Brand Strength
In this section the team turned to assessing the intangible — brand strength. Measuring the brand strength of open source products presents challenges: not only is this particular market lacking in maturity and commercial sophistication, but in general there is also no easy way to establish the value of the brand associated with noncommercial products used by a geographically diverse audience.

In response to this challenge, they casted their net wide and tried to capture a broad sampling of data (including many Web 2.0 indicators).
Then grouped the results into the following categories:

Search engine visibility

- lnbound Links

- Search Engine Ranking on Relevant Keywords

Popularity metrics

Evidence of mindshare

- Search engine query volume

- Twitter prominence

- New & blog mentions

- Demo site traffic

- Fan Activity

Evidence of mindshare

- Awards received

- User ratings

- Social bookmarking activity

All these four categories are explained in details in the study.

Conclusions of the study
Based on the data derived during the survey the conclusions were broken down in two categories:

Who are The Market Leaders (who are taking the crown)
Systems to Watch (who are in danger of going down)

Who are The Market Leaders(who are taking the crown)
The data gathered during this survey makes a persuasive case for the identity of the Top 3 leaders in the open source CMS market. In almost every metric, the Top 3 spots were held by
Drupal, Joomla! and WordPress. Moreover, not only did these systems consistently finish at the top of the comparisons, in many cases the gap between those three systems and the rest of
the pack was significant. In key Adoption and Brand metrics these three names showed not just strength, but dominance.

Historical search performance

Note:
• Joomla! took the lead in this metric early on and has never looked back.
• Q2 of 2008 sees WordPress narrowing the gap on Joomla! and, at the close of the period, pulling away from Drupal.
• Drupal shows consistent growth over the past four years.
• Note that news reference volume (the lower portion of the chart, above) shows WordPress consistently outperforming both Joomla! and Drupal.

Project site reach

Note:
• WordPress enjoys a clear lead in U.S. market reach in 2008.
• Note the back and forth battle between Joomla! and Drupal — with Drupal enjoying a slight (though not sustained) advantage.

Project site page views

Note:
• WordPress moved ahead of Joomla! at the end of the first Quarter of 2008.
• Drupal appears to be narrowing the gap with both WordPress and Joomla!.

Project site visitors
Google Trends

Note:
• Consistent with the Alexa stat, above, WordPress moved ahead of Joomla! at the end of the first Quarter of 2008.
• The gap between WordPress and Drupal is increasing.
• The gap between Drupal and Joomla! is narrowing (slightly).

Compete

Note:
• Wordpress continues to increase their lead.
• Drupal and Joomla! wage a close battle, but notably, Drupal is in the lead the entire period.

See also the chart immediately below (slicing the data for the same period but this time analyze it for number of visits).

Note:
• WordPress retains a significant lead.
• Drupal and Joomla! fight a pitched battle but note that Drupal takes the leads in early 2008 and is now opening a gap over Joomla!

At this point in time, the battle for market dominance has yet to be settled. Indeed, it rather looks like the battle is just about to heat up!
WordPress, Joomla! and Drupal share a significant lead over the other products in the open source CMS market.
This is not expected to change in the near to medium term. Whether one will emerge as the market leader remains to be seen.

Systems to Watch (who are in danger of going down)
The survey revealed a number of systems that deserve to be watched in the near to medium term. Several of the systems in their survey group showed significant weakening in market share over time and may be threatened. Several other systems show signs of weakness and forced the team to ask whether their day has passed. At least two of the newer systems in their survey showed increased brand recognition and engagement together with signs of improved market share.

Below are discussed briefly each of the three categories:

Projects at risk?
A closing window of opportunity?
New names worth watching

Projects At Risk?

The results obtained for this group of systems are cause for concern regarding their market share and ongoing relevance.
Below, the team looked briefly at:

CMSMadeSimple

Mambo

php-Nuke

phpWebsite

CMSMadeSimple
CMSMadeSimple fared worse than possibly any other system in the survey. It was a laggard in the vast majority of the categories discussed. Still there were bright spots for the system, user
ratings placed the system right in the middle of the pack and the system does manage some visibility in the search indices. Given a poor showing in both the Adoption and Brand categories of the survey, this project has a difficult struggle ahead.

Mambo
The appearance of a direct competitor — Joomla! — in late 2005 corresponds with the Mambo project’s steep decline in market share. Despite numerous changes in the Mambo team over the last several years, the trend has not reversed, or even slowed. While the survey showed some promising signs for Mambo, like increased user ratings and continued brand strength, the mindshare numbers indicate that Mambo is not succeeding in capturing user attention. And recently another project spawned from Mambo: miaCMS (core developers deciding to step away from the Mambo Foundation and start an independent project). This could only spell even more trouble for Mambo.

php-Nuke
Once the powerhouse of the open source CMS movement (what days were those!), php-Nuke’s early mover advantage has not translated into staying power. Increasing competition over the years has chipped away at php-Nuke’s market share. While the numbers seem to indicate that the project maintains significant brand strength, one has to question whether that data reflects the reality of today, or is merely a testament to past glory.

phpWebsite
The survey showed few encouraging signs for phpWebsite and it is hard to put a positive spin on the data as it relates to the project. The system was a laggard in nearly every category excepting Alexa ranking and search engine visibility. Real weakness across the entire range of mindshare metrics presents a major challenge for this project.

A Closing Window of Opportunity?
Survey data indicated that several systems were struggling to maintain market share.

In the section they looked briefly at:

b2evolution

MediaWiki

Plone

SPIP

b2evolution
b2evolution’s use of a system badge45 on it’s sites and the inclusion of the name in RSS feeds brings b2evolution a prominence in several metrics and certainly shows the advantages of using your distros to build brand. Unfortunately, aside from strength in that area, the system shows mediocre performance across a wide range of other metrics. There is one notable bright spot: User ratings at OpenSourceCMS.com place b2evolution in the number four position — right behind Joomla!. Between solid brand strength and good user satisfaction, the system has the possibility to rise in prominence, but will they capitalize?

Plone
Plone shows strong performance in both fansites and in books in print. A look at traffic patterns, mentions and queries, however, shows that the system’s market share has been in a slide since mid-2007. Goodwill indicators are mixed and at this time the team wonders whether Plone’s window of opportunity is closing, at least in terms of market share. There’s no doubt about the Plone project’s vitality, perhaps what is seen is Plone moving away from a mass market offering and to a niche market position(?).

MediaWiki
While MediaWiki came on strong from 2004 through 2006, Google search query volume for MediaWiki has been in a slide since the beginning of 2007. The sustained 18-month decline in query activity causes the team to place MediaWiki in this category. Another reason of concern was the interest level indicators, which showed lower than average performance for MediaWiki. These trends are particularly troubling given that MediaWiki brand indicators show strong recognition; the system receives a lot of exposure courtesy of its association with WikiPedia. It would seem, however, that MediaWiki may be having problems translating brand prominence into market share. A large number of other systems are now offering wiki publishing as part of their offering — is MediaWiki suffering from the increase in competition?

SPIP
SPIP’s search query volume has been in decline since early 2007, with 2006 showing weakness as well. Alexa rankings place SPIP’s project site at the bottom of the survey group.
Another troubling stat is the lack of third party support, with SPIP finishing dead last in both stats measured. Nonetheless, SPIP still shows signs of life with recent activity in the blogosphere, so we cannot count them out of it yet.

New Names Worth Watching
Elgg and MODx arrived on the scene in 2006. Both systems fared relatively well in the survey, showing some surprising strength in several areas.

Elgg
The Elgg project has shown increasing mindshare and brand strength since inception. Recently publishing activity and awards can only boost name recognition. The evidence shows in the social bookmarking metrics, where Elgg finished near the top of the list. Yet despite those positive signs, engagement in the blogosphere is sadly lacking — a troubling statistics given that this system is focused on Web 2.0 social interactivity. Elgg also faces challenges in terms of developer support, though this is perhaps not yet a source of concern given the relative youth
of the project.

MODx
This system showed more mixed metrics than any other in the survey. MODx picked up the “Most Promising CMS” nod at the Packt Awards in 2007; yet oddly, outside MySpace, MODx has been unable to build much show of support. Moreover, while the system has solid search engine rankings, it was the big loser in the Alexa rankings in our survey. Perhaps even more disturbing is that MODx was the only system in survey whose user ratings declined during the test period. It looks like MODx is managing to attract attention but failing to convert the attention into users. Does MODx risk slipping into irreversible decline or will they manage to capitalize on the many advantages they have in placement? If they are to make a go of it, they will need to repair their user ratings and improve their performance in goodwill indicators.

—————————————————————————————————————

I hope you enjoyed this study made by by Ric Sheves and his team at Water & Stone web development company.

I want to thank him for this in depth analysis of the open source content management software (CMS) market.

It surely be useful for many people, especially developers who are choosing these CMS for building websites for their clients.

To download the full survey please follow this link (PDF file, 5.2 MB in size)

Tell us your impressions in the comments!

And if you liked this study tell your friends about it.

Sphere: Related Content

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Tags: b2evolution, cms, content management, drupal, elgg, joomla, mambo, market share, mediawiki, modx, phpnuke, pligg, plone, study, survey, tikiwiki, typo3, wordpress

(14 votes, average: 3.93 out of 5)

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This entry was posted on Thursday, July 31st, 2008 at 8:55 pm and is filed under Content Management, MyTestBox News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

22 Responses to “SMACKDOWN :: Who were the Open Source Content Management System (CMS) market leaders in 2008?”

Marcel Says:

August 3rd, 2008 at 1:09 pm
Very comprehensive and useful research. Thank you very much for both the researchers and this site for further spreading this kind of research. MC

[Reply]
Mircea Goia Says:

August 3rd, 2008 at 10:23 pm
Thank you for your comments! Hopefully, it will be useful for other people too.

[Reply]
Mark Says:

August 16th, 2008 at 2:33 am
The debate about the best CMS out there never ends. While this report is extensive, it doesn’t clearly tells what’s the best open source CMS! Wordpress is the best blogging platform on the net today, but is it really a full-featured CMS?

[Reply]
Mircea Goia Says:

August 16th, 2008 at 5:27 pm
I am wondering if there IS a best CMS…it really depends on what are using for.
In my opinion Wordpress can be seen as a CMS, albeit a middle weight one.

There are sites which are done in Wordpress and you can’t say there are blogs. Like this one: http://autoshows.ford.com/ (look into the source code and see Wordpress 2.5.1)

[Reply]
open source Says:

September 4th, 2008 at 9:18 am
Nice post. i will bookmark it

thanks for sharing

[Reply]
Michiel Trimpe Says:

September 17th, 2008 at 4:49 pm
For big projects Hippo CMS is also a great open source CMS.
Flexible, sturdy and written in Java so it’s Enterprise Approved!

[Reply]
Mircea Goia Says:

September 17th, 2008 at 7:45 pm
Hmm…why if it’s Java it’s already pre-approved for enterprise? Why PHP can’t be used for enterprise? Or Python? I mean yahoo, Google are using these languages…and if those are not big corporations then I don’t know which is it…

[Reply]
gigo Says:

September 17th, 2008 at 11:51 pm
I couldn’t imagine a greater concentration of more worthless and contrived statistics.

Downloads and installs is meaningless. I’ve downloaded and tested many CMS without the slightest intention of actually using them on a real site. Just because you download something doesn’t mean it will be used. I’m sure anyone that needs a CMS would evaluate quite a few before making a choice.

Popularity as defined by Google trends is another ridiculous metric. The volume of discussion exposed to Google does not equate to popularity, trends or intent. There’s a lot of discussion on all sorts of products than only maintain a marginal market share. For all you know, those discussions might be about how much that product sucks.

[Reply]
Robert S. Robbins Says:

September 18th, 2008 at 7:56 am
I’m considering investing considerable time and effort in Elgg. It needs a video module but otherwise it provides all the social networking features I need.

[Reply]
Michael Says:

September 28th, 2008 at 6:06 am
I’ve always wondered how the Windows open source CMS packages rated in the entire enivonment. I think DotNetNuke is the leader for Windows – http://www.dotnetnuke.com/.

It would be great to understand whether its share is growing or shrinking as part of the entire CMS pie and how it rates compared to the packages you’ve considered here.

[Reply]
Julio Ernesto Hurtado Suárez Says:

October 11th, 2008 at 10:03 am
Excelente artículo. Felicitaciones por tú dedicación a estos temas.

[Reply]
Julie Says:

October 29th, 2008 at 9:04 am
Michael, I’ve used DotNetNuke and I absolutely hated it. My hate for it caused me to do a lot of research on CMSs and I found MODx and haven’t looked back. Things that other CMSs make you jump thru hoops to do are so unbelievable simple on MODx. I don’t see it going away any time soon.

[Reply]
Tony Says:

December 1st, 2008 at 5:24 pm
Gigo is right. Popularity doesn’t prove that something is the best. Using popularity as a tool for greatness is flawed. Although, I find it helpful in knowing which products are out there.

[Reply]
siohan Says:

December 19th, 2008 at 11:01 am
CMS madesimple menacé ? Ce serait dommage. Ayant utilisé spip, joomla ainsi que wordpress, je trouve que madesimple reste simple et vachement mieux abouti que ceux cités précédemment tant pour l’utilisateur final que pour le concepteur.

[Reply]
SeM Says:

December 22nd, 2008 at 3:05 am
Woah!
Was eine Menge an Info. Da muss ich mich erst mal durcharbeiten. Danke für Deine Mühe!

[Reply]
Paul Says:

December 29th, 2008 at 10:51 am
Interesting article – I am trying to port over my existing php/mysql code and use the cms as a “pretty” front end. Essentially a command post module for a community festival (occurrences, lost and found, resource tracker – that type of thing). I spent some time investigating Joomla! but I found it a bit lacking without purchasing some add-ons. I’m now investigating drupal and it seems to be exactly what I need.
Hopefully I can get it ported before this years’ summer festival (work always gets in the way of hobbies).

[Reply]
Manu Says:

January 5th, 2009 at 11:43 am
Muy bueno el informe, pero es como todo, se supone que lo que usamos casi siempre nos parecera lo mejor, en mi caso drupal y eso despues de hacer pruebas y pruebas con varios sistemas.

[Reply]
Pieter Says:

January 22nd, 2009 at 1:25 pm
Very interesting indeed. This objective information is very welcome. In their communication they all focus on the strong points of course, but here we see the distinction between hypes and steady winners.
Thanks,
Pieter

[Reply]
Tommy Says:

May 14th, 2009 at 3:03 pm
Nice to see phpwebsite get a mention. It’s biggest problem is fantastico pushing a much older version than the current release. phpwebsite 1.6.2 is a very good product and makes publishing content very easy.

[Reply]
Robby Says:

July 13th, 2009 at 10:08 am
Wordpress is still the best while Joomla is the first choice for business and e-commerce sites. Thanks for listing these CMS

[Reply]
Comparer et choisir son CMS : les leaders des Content Management System en 2008 | bertrandkeller Says:

July 15th, 2009 at 4:42 am
[...] Billet de Mircea Goia sur http://www.mytestbox.com : SMACKDOWN :: Who are the Open Source Content Management System (CMS) market leaders in 2008 ? [...]
compuG8r Says:

November 6th, 2009 at 12:59 pm
It was very generous of your company to make the results of your efforts available for free.

However, I too am wary of judgments overemphasizing “popularity”, as my experience with the ranking by Google of popular cute fluff vs. well-documented information on a public-policy issue demonstrated to me.

On the other hand, I was an early adopter of the UCSD pSystem (original IBM PC, from DEC micro-11), neglecting coding for crude & clunky competitor PC-DOS/MS-DOS, so popularity is _not_ irrelevant. Alas, it’s probably safe to say that you do not want me picking high-tech stocks for you to invest in.

I would be most eager to read a “SMACKDOWN focused on adherence to standards & customs (e.g. _not_ replacing ‘h1′ to ‘h7′ with ’span’ tags), practical modularity,
reliability (e.g. forward & backward compatibility of data,
length-checking of URLs to avoid truncation), and webmaster-usability issues (e.g.: configurability, even down to URL details).

[Reply]