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OpenX, Ad Server Software, Version 2.8.2 Released

Oct 20, 2009 by Srikanth ADcloseAuthor: Srikanth AD Name: Srikanth AD
Email: adsrikanth@gmail.com
Site: http://www.srikanth.techonaut.com/about
About: Srikanth is a web designer and a pro blogger. You can see his blog or contact him by email at adsrikanth[at]gmail[dot]com for more information.See Authors Posts (86) MyTestBox News

OpenX, one of the popular ad server software’s (mentioned here) has recently announced its new version 2.8.2. Briefly, OpenX is a free open source ad server software downloadable and installable on your server.

OpenX let you choose banners, campaigns and terms that fits you best. It has a sophisticated tracking system which lets you gather statistics and optimize the results. It enables you to take effective control of your advertising without having to spend much.

Release notes

• Improvements to ad delivery:   With OpenX 2.8.2, a number of changes to the delivery engine have been made to ensure the proper allocation of ads across contract campaigns. The resulting improvements will reduce the occurrence of under-delivery and over-delivery for all contract campaigns. This includes significant changes to maintenance as well as improvements to delivery.
• Improvements to campaigns using companion positioning: Prior to this new release, once a “companion” campaign served one ad on a page, it prevented any other campaigns from serving ads on the page, regardless of whether the companion campaign could fill all of the pages and ads itself.  In OpenX 2.8.2, this behavior has been fixed, so if there are ads on the page that the companion campaign is unable to serve, they will be offered to other campaigns. This helps you to avoid serving blanks.
• Security updates: The OpenX team has completed a number of critical security updates to the ad server in OpenX 2.8.2 to reduce any potential vulnerabilities in the software.
• Resolution of a variety of issues relating to email/newsletter zones, performance, the user interface, and more.

If you haven’t tried out OpenX yet, you might want to check out the getting started with OpenX tutorial here.

Download OpenX here.

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Tags: ad server, new version, open-source, openx, web software

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