Sometime ago we announced the launch of Pandora’s iPhone Mobile Ad Platform with Best Buy and Becks being the first to sign up. Now we are presenting you the results of it. At this moment the ad platform reaches nearly one of every five iPhone users. That’s sweet music for Best Buy and Becks ears and any other advertiser’s who wants to take their branding message to the Pandora iPhone platform.
The launch of Pandora’s iPhone application has accounted for a doubling of its former average daily growth rate, up to nearly 40,000 new registrations a day. The current 1.5 million Pandora iPhone registered users spend an average of 75 minutes per day interacting with the application or collectively 200,000 hours, streaming about 10% of the online service’s music.
Beck’s will probably enjoy the same high click-through rate that Best Buy did which was well above the industry standard. Best Buy’s integrated ad campaign, the first on Pandora’s iPhone platform, launched September 22. Beck’s iPhone campaign went live October 23.
A web-enabled version of Pandora is already available on the largest mobile networks, including 16 phone models on the AT&T network and on 17 Sprint phones. Achieving critical mass in the number of mobile users in the U.S. certainly destines the mobile marketing platform for unprecedented growth: Research firm Informa Telecoms and Media projects that the mobile ad market will grow to $12 billion by 2013, up from an estimated $1.72 billion for 2008.
According to Nielson’s July 2008 Critical Mass report, as of May, 2008, there were 40 million mobile subscribers who were active users of the mobile Internet in the U.S., less than one-half of the 95 million subscribers who pay for access to the mobile Internet but don’t necessarily use it. Conversely, the same report found that 82% of iPhone users regularly access the Internet, a figure which makes them five times more likely to do so than the typical mobile user.
Pandora (www.pandora.com) is a personalized internet radio and music discovery service available anytime and anywhere on the PC, in the home, and on mobile devices via partnerships with AT&T, Apple and Sprint. Listeners can simply enter a favorite song or artist, and instantly launch a personalized listening experience which includes discovery of new bands, artists and songs.
Today, Pandora has a growing user base of more than sixteen million registered listeners, a database of over 550,000 songs, and national advertisers such as HP, Microsoft, Honda, Procter and Gamble, and Nike.